AI search
Does Google penalise AI content? What the October 2026 rules say
Google doesn't penalise content for being AI-written, but its October 2026 guidance now says to fact-check all of it by hand. Here's what's safe and what isn't.
Insights
Straight answers on content, search and AI for B2B teams
Each post answers one question your team is probably asking right now.
Every figure links to where it came from, and Alfie or Will check each post before it goes up.
Latest posts
AI search
How to get your business cited in AI search: what the research shows
Being named in AI answers is now worth more than ranking alone. What the studies say gets B2B content cited by Google AI Overviews, ChatGPT and Perplexity.
AI in marketing
How UK businesses really use AI in marketing: the government data
Only 16% of UK businesses use AI, but most of those use it for content and marketing. What the government's 2026 research shows, and what it means for B2B teams.
How we write: we use AI tools to help research and draft. Every post is fact-checked, edited and approved by Alfie or Will before it's published.